Professional Experience

After the dot-com crash of the 2000s, I transitioned from IT administration to technical writing. Then I added copywriting to the skill set, while working with a Silicon Valley consultancy and freelance clients.

Hundreds of clients & thousands of webpages later, I’ve ironed out how to deliver serious content value in almost any business environment.

Three things my clients always get:

A. Clear, punctual writing. No fluff or nonsense.

B. Deliverables on time. When I agree to a deadline, it’s set in (digital) stone.

C. A customer advocate who keeps all content (and all discussions) targeted on engagement.

CONTENT SPECIALTIES, ORGANIZED BY BUYER’S JOURNEY STAGE

Content Strategy [Preliminary]

• Content Strategy Framework—I help you build and stick to a content marketing plan. So you beat out all the competitors who don’t have a plan.
• Buyer Personas
• Email Workflows
• SEO
• Audience Targeting
• Social Media Strategy

Stage 1: Awareness

• Blog Posts—Created & maintained high-traffic niche blogs since 2011.
• White Papers—As lead magnets or authority pieces, white papers are tough to beat.
• eBooks
• Webpages—High-Quality content using language & voice already familiar to your customers.
• Digital Ads
• Educational Content—Stronger content in a SaaS knowledge base cut support questions/tickets by 50%.

Stage 2: Interest

• Solution Pages
• Product/Service Pitch Decks
• Solution Emails
• Reference Guides—One of my favorite ’technical content’ items to create.
• Email Newsletters—My newsletters have pulled in up to 65% open rates!

Stage 3: Consideration

• Case Studies—One of my favorite ways to tell a business story! I’m particularly good at translating technical successes into reader-engaging stories.
• Testimonials
• Data Sheets

Stage 4: Decision

• Product/Service Literature
• Documentation—I’ve documented everything from cloud server setup procedures to defense technology maintenance.
• Demo Material

Retention/Ongoing Relationship

• Training Material
• Special Offer Emails
• Renewal Notices
• Analytics-Based Revisions for Buyer Personas & Audience Targeting
• Social Media Engagement

MY CONTENT PRODUCTION PROCESS

What’s it like working with a freelance content manager/writer?

1. Examine. Your current material, goals, audience. Client’s point of contact designated here.
2. Proposal. Strategize on the content’s approach, its calls to action, and its next steps.
3. Knowledge-Gathering. Collect information from subject matter experts. Done remotely, at minimal time use for the SMEs.
4. Outline. First deliverable is an outline of the proposed content. Approval requested from my point of contact.
5. Generate. Create the initial draft using outline & SME input.
6. Revise. Submit initial draft to point of contact and SMEs. Collect feedback. Revise content to meet these goals.
7. Populate. Following approval, publish/schedule on your CMS/ESP/marketing platform.
8. Iterate. Schedule content updates in future intervals.
9. BONUS: Promote. Create social media & promotional copy to help your team promote the new content.

FEE STRUCTURE

I bill by the project. Please contact me to receive a rate estimate (no spam, honest).

Payment accepted via PayPal or invoicing. I also accept crypto if you’re forward-thinking! (Crypto options include Ethereum, Stellar Lumens, Cardano, Algorand, Litecoin, and Bitcoin.)

INTERESTS/CLIENT TYPES SOUGHT

I enjoy working in the fields of energy production/storage, biotech, crypto/DeFi, and material handling. I already have experience writing for technology, industrial equipment, and healthcare. Not as much with energy production/storage or crypto…at least not yet. If that’s your field, please, get in touch!

Contact Me!