Portfolio | Content Writing, Management, Strategy, and Technical Writing
I help businesses document their products, produce marketing materials & website content for those products, and create the stories that compel people to buy.
View examples of each writing field below.
Content/Copy Writing
- Blogging: How to Calculate the Bandwidth You'll Need for Skype for Business (Archived)
- Blogging: The Skype Operations Framework 101
- Case Study: A Website Fit for a "Forklift Boss"
- Editing: "Why Choose Us" Page - Page traffic grew 45% following edit
- Email Newsletter: 7 Attack Points Cybercriminals Look For
- Email Newsletter: 'Thrive' Newsletter, Issue #2 - The newsletter with a 65% CTR!
- Website Content: Customer Onboarding Page
- Website Content: Microsoft Teams Consulting Webpage
- Website Content: Time4EPI.com
- Website Content: Towlift.com
- White Paper: ChromeTools Data Sheet
- White Paper: SC Tools 2019
Content Management/Strategy
- Content Management: Cromer.com - Through 12 years of content management, this client doubled in size, acquired 3 businesses, and maintained a nationwide search presence
- Content Management: SSH Addiction Treatment Centers - Hyper-local content and SEO efforts have kept this site on Page 1 for 6 years to date
- Content Marketing Strategy: PlanetMagpie
- Email Workflow: Subscriber Reconfirmation Sequence
- Strategy Plan: Cromer.com
Documentation/Technical Writing
- Documentation: Sitefinity Operations & Training Manual
- Documentation: PR Operations & Repair Manual (Sample 1)
- Documentation: PR Operations & Repair Manual (Sample 2)
- Help Center Article: ModusCloud Portal Access (Internal KB)
- Technical Writing: Landing Page Redirect Setup (Networking)
- Technical Writing: User Reference Card, Microsoft Teams
UX Writing
- Microcopy: Call to Action (Old Version)
- Microcopy: Call to Action (Revised Version)
- Microcopy: Newsletter Intro, April 2022
- Microcopy: Newsletter Intro, February 2021
- Microcopy: Newsletter Intro, November 2020
SEO
- Cromer.com - Built a California material handling distributor's search presence to the point where it competes with its own suppliers, at national level.
- Skype for Business Insider Blog [2009 to 2021] - Outranked Microsoft.com in search, on its own product keywords.
- SSH - Consistent Page 1 results for 5+ years!
- Metadata, Towlift.com - All-new metadata expanded regional search presence 20%.
Looking for a certain type of content? I have more! Contact me with your request.